Crafting a 90-day content marketing strategy is essential for aligning your content creation and distribution efforts with your business growth objectives. Here's a comprehensive guide to developing a 90-day content marketing plan, combining insights from various experts.
Step 1: Define Your Goals and Core Messages
Start by clarifying what you aim to achieve in the next 90 days. Consider what messages you want to be known for, and align these with your upcoming specials, sales, or product launches. Understanding your audience's preferences and hangouts is crucial at this stage. This foundational step ensures your strategy is built on a clear understanding of your desired outcomes and audience needs.
Step 2: Content Planning and Scheduling
Map out your content across all platforms, keeping in mind any launches or special events. This involves selecting the type of content (e.g., blogs, podcasts, videos) and deciding on the main themes or messages you want to convey. An effective content plan should include a mix of content types, distributed across various channels where your audience is most active. Use a calendar to visualize your content distribution over the next three months, ensuring a steady and consistent flow of content that drives towards your goals.
Step 3: Develop Content Ideas
Brainstorm content ideas that align with your audience's interests and your business goals. Think about the pain points, myths, or misconceptions you can address. Consider what kind of quick wins you can provide to your audience that will leave them wanting more. This step is about generating a pool of ideas that will form the basis of your content creation efforts.
Step 4: Identify Your Primary Content Platform
Decide on your primary content platform, whether it's a blog, podcast, or video channel. This platform will host your most substantial pieces of content, around which other content on secondary platforms will revolve. The choice of platform should reflect where your audience spends most of their time and how they prefer to consume content.
Step 5: Decide on Content Cadence
Determine how frequently you will publish content on your primary and secondary platforms. It's important to set a realistic schedule that you can consistently maintain. Consistency is key in building audience engagement and trust.
Step 6: Execution and Promotion
After planning, focus on creating and scheduling your content. Consider batching content creation to save time and reduce stress. Don't forget to include calls to action in your content to guide your audience towards the next steps, whether it's subscribing to a newsletter, checking out a product, or contacting you for more information.
Step 7: Evaluate and Adjust
Finally, set up metrics to evaluate the success of your content strategy. Regularly review your performance against your goals and be prepared to adjust your plan based on what's working and what isn't.
Incorporating these steps into your content marketing planning will help you create a focused, goal-oriented strategy that supports business growth over the next 90 days. Remember, the key to a successful content marketing strategy lies in clear goal-setting, strategic planning, consistent execution, and ongoing evaluation.
For more detailed guidance, you can explore the resources provided by CopySnacks and The Content Experiment, which offer valuable insights into creating a content strategy and planning content effectively.